Description

\u003cp\u003e\u003cstrong\u003eCompany Information\u003c/strong\u003e\u003cbr\u003eFor more than 20 years, AEG has played a pivotal role in transforming sports and live entertainment. Annually, we host more than 160 million guests, promote more than 10,000 shows and present more than 22,000 events around the world. We are committed to innovation, artistry, and community, and leverage the power of our 300+ venues, leading sports franchises, marquee music brands, integrated entertainment districts, premier ticketing platform and global sponsorship activations, to create memorable moments that give the world reason to cheer.\u003cbr\u003e\u003cbr\u003eOur business is interwoven with the human mind and heart, and we strive to build a diverse and inclusive company that reflects the artists, athletes, and fans that we host; reach beyond traditional boundaries to support the communities in which we operate; and minimize our impact on the environment by adopting sustainable practices throughout our business operations.\u003cbr\u003e\u003cbr\u003eIf you want to be challenged to up your game and make a difference, then join us in giving the world reason to cheer!\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat We Are Looking For\u003c/strong\u003e\u003cbr\u003eThe Digital Media Buyer will be responsible for planning, executing, and monitoring media strategies to drive successful outreach through established partnerships and business agreements. The primary objectives of this role are to increase tour awareness, strengthen advertising campaigns, enhance marketing strategies, and boost event sales.\u0026nbsp;This position reports to the Director of Media and will work closely with the media team, community manager, design manager, and project manager to oversee campaigns from start to finish. The role requires strong analytical skills, the ability to prioritize tasks, identify trends and insights, and optimize spending. The Digital Media Buyer will manage all digital marketing campaigns, monitor performance in real time, and provide detailed reporting to the touring team.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Responsibilities\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eExtensive knowledge of digital advertising, including but not limited to Meta Business Suite, YouTube, TikTok, Snapchat, Spotify, and Programmatic platforms\u003c/li\u003e\n\u003cli\u003eDevelop and execute campaign management and media strategies\u003c/li\u003e\n\u003cli\u003eCollaborate with the Director of Media and fellow media buyers to plan and manage spend\u003c/li\u003e\n\u003cli\u003eManage marketing budgets; book, allocate, and account for advertising/media funds appropriately\u003c/li\u003e\n\u003cli\u003ePrepare advertising settlements for each show and maintain vendor/media relationships\u003c/li\u003e\n\u003cli\u003eProvide copy points for traditional media distribution for each project\u003c/li\u003e\n\u003cli\u003eMaintain an organized ledger of all purchases by project and market ("working" media plan)\u003c/li\u003e\n\u003cli\u003eCompile detailed AdPacks, including proposals and supporting documentation of media purchases, for submission to artist management on show days\u003c/li\u003e\n\u003cli\u003eTrack and report on key performance metrics, making strategic recommendations to maximize ROI\u003c/li\u003e\n\u003cli\u003ePartner with the digital media team to develop creative solutions and custom content to increase user engagement\u003c/li\u003e\n\u003cli\u003eIdentify and implement additional marketing opportunities to drive ticket sales as needed\u003c/li\u003e\n\u003cli\u003eMonitor marketing and social media trends to generate new ideas and promotional concepts\u003c/li\u003e\n\u003cli\u003eDevelop and pitch promotions to media outlets; schedule radio time, set up giveaways, and negotiate contracts with outlet\u003c/li\u003e\n\u003cli\u003eProvide actionable insights on campaign performance by defining, measuring, and evaluating key media KPIs\u003c/li\u003e\n\u003cli\u003eMay supervise interns and assistants as assigned\u003c/li\u003e\n\u003cli\u003eComplete all assigned tasks and services in a timely manner as requested by CMN\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003eRequirements\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eBachelor's degree in Digital Advertising, Marketing, Sales, or related field (required)\u003c/li\u003e\n\u003cli\u003e2+ years of digital media buying experience (required)\u003c/li\u003e\n\u003cli\u003eBilingual in Spanish (verbal and written) (required)\u003c/li\u003e\n\u003cli\u003eStrong knowledge of digital advertising platforms and methods, including Meta Business\u003c/li\u003e\n\u003cli\u003eSuite, YouTube, TikTok, Snapchat, Spotify, and Programmatic advertising\u003c/li\u003e\n\u003cli\u003eStrong time management and organizational skills; ability to manage multiple projects under tight deadlines\u003c/li\u003e\n\u003cli\u003eAbility to work independently with minimal supervision and within a collaborative team environment\u003c/li\u003e\n\u003cli\u003eProven ability to build and maintain strong relationships and partnerships\u003c/li\u003e\n\u003cli\u003eComfortable working in high-pressure environments with strict deadlines\u003c/li\u003e\n\u003cli\u003eExcellent communication skills with confidence and assertiveness in negotiations\u003c/li\u003e\n\u003cli\u003eFlexibility to work extended hours and weekends as needed to meet client needs and deliverables\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003eTravel\u003c/strong\u003e: Up to 10% travel required\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003ePay Scale:\u003c/strong\u003e $60,000-$70,000\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eBonus:\u0026nbsp;\u003c/strong\u003e\u003cem\u003e\u003cstrong\u003e\u0026nbsp;\u003c/strong\u003eThis position is eligible for a bonus under the current bonus plan requirements.\u003c/em\u003e\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits:\u003c/strong\u003e\u003cem\u003e\u003cstrong\u003e Full-time: \u003c/strong\u003eWe offer a comprehensive benefits package that includes: medical, dental and vision insurance, paid holidays, vacation and sick time, company paid basic life insurance, voluntary life insurance, parental leave, 401k Plan (with a current employer match of 3%), flexible spending and health savings account options, and wellness offerings.\u003c/em\u003e\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cem\u003e\u003cspan data-olk-copy-source="MessageBody"\u003eAEG's policy is to hire the most qualified applicants, and we comply with all applicable federal, state and local employment laws in making hiring and employee decisions. \u0026nbsp;We are an equal opportunity employer and do not discriminate against applicants or employees on the basis of race, color, marital status, disability, religion, age, sex, sexual orientation, national origin, genetic information, veteran status, or any other legally protected status recognized by applicable federal, state or local law.\u003c/span\u003e\u003c/em\u003e\u003c/strong\u003e\u003c/p\u003e