Description
Basic Function
Oversees both the short-term and long-term marketing strategies, fan experience & engagement, and branding initiatives for the Athletic Department.
Duties and Responsibilities
Lead and contribute to the planning, development, and execution of fan experience, game atmosphere and year-round fan-engagement initiatives that strengthen loyalty, maintain meaningful relationships with fans that ultimately increase attendance and generate revenue.
Develop student-engagement initiatives in collaboration with student government, campus organizations, residential communities, student-athletes, and other university partners.
Collaborate with our creative, communications, ticketing, operations, spirit, and corporate sponsorship teams to produce coordinated, brand-consistent experiences and execute in-game sponsorship assets and partner activations.
Develop detailed game-presentation plans, scripts, and production schedules while coordinating entertainment, promotional, recognition, spirit, student participation, and sponsor elements.
Develop all Athletic Department promotional advertisements, including, but not limited to, all digital advertising as well as traditional media.
Manages media trade program including, but not limited to, contracting/renewing media partners, buying/placing and trafficking all statewide media trade and cash advertising, assisting creative staff in the development process for advertising and assisting in discovery of new digital advertising opportunities.
Coordinates marketing plans for all sports programs
Oversees Athletic Department branding initiatives.
Supervises spirit squad program.
Coordinates community outreach events.
Assists with budget planning.
Maintains thorough knowledge of and adheres to all applicable University, conference and NCAA rules and regulations.
Assists with other duties/projects as assigned/directed.
Requirements
Minimum Qualifications:
Education: Bachelor’s Degree
Experience: 2 years Marketing & Managing experience.
Excellent interpersonal, oral & written communication skills.
Desired Qualifications:
Master’s degree
At least 2 years of Intercollegiate athletics experience
Understanding of NCAA rules & regulations
Required Materials:
Complete the online application and upload the following for a complete application: Cover letter, Resume or C.V., and contact information for four work-related references.
To Apply Go to:
https://eeik.fa.us2.oraclecloud.com/hcmUI/CandidateExperience/en/sites/CX_1001/job/262966/?utm_medium=jobshare&utm_source=External+Job+Share
Hiring Statement:
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. In compliance with the ADA Amendments Act (ADAAA), if you have a disability and would like to request an accommodation to apply for a position, please contact us at 307-766-2377 or email jobapps@uwyo.edu.
