Description

Crowe PR is a dynamic public relations and influencer marketing agency. Combining proven storytelling tactics with novel marketing tools, we amplify brand awareness and drive business growth for health innovation, destination and CPG brands. 

We are professionals who thrive in a positive, dynamic and collaborative environment and learn and grow from one another. We are committed to our core values and harness the culture of excellence, authenticity, and entrepreneurial mindset to deliver results that move the needle for our clients. We celebrate achievements and are driven by success. We are proud to have been recognized for accolades such as Inc. 5000, SDBJ Best Places to Work and The PR Net 100 lists, to name a few!

The ideal candidate is a growth-minded integrated public relations professional who thrives in a fast-moving, entrepreneurial environment and is willing to take risks and think big. Your passion for building brands development centers on solving clients’ problems with strategic and creative solutions. You are ROI-driven, focused, communicative and bring a positive atmosphere to the team. You embrace your strengths, provide and receive direct feedback and are ready to grow in your career.

THIS POSITION IS OPEN TO REMOTE AND HYBRID CANDIDATES IN SOUTHERN CALIFORNIA (SAN DIEGO, ORANGE COUNTY, LOS ANGELES)

At-Will Employment: This position is an at-will employee position. 

Exempt Position: This position is an exempt salaried position. 

Key Responsibilities:  

Client Relations

• Strategically lead multiple clients’ business objectives, projects and deadlines autonomously, ensuring KPIs and goals are consistently met across clients.
• Serve as the go-to, day-to-day contact across clients, providing exceptional client service.
•  Proactively anticipate client needs and questions.
• Resolve client concerns quickly and effectively with minimal direction.
• Ensure all client emails/requests are addressed strategically and in a timely fashion.
• Foster overall strong, positive relationships with clients.
• Stay apprised of clients’ brands, products/services and industries to serve as a knowledgeable resource.
• Present creative and out-of-the-box ideas to clients that resonate with their goals.
• Ensure meeting agendas are fully updated and sent to clients a day in advance of status calls.
• Lead client calls effectively and with minimal support from the account strategist or vertical lead.
• Prepare and review monthly, quarterly and annual client reports, ensuring accuracy and excellence.
• Prepare and review quarterly plans, including PR, influencer and social slides, as applicable.
• Serve as an industry expert on media, influencers and social media, as applicable, for clients. 

Integrated PR Strategy and Execution

  Public Relations:

• Draft, review and distribute media materials, including press releases, media advisories, contributed articles, briefing books, blogs and more, ensuring all client materials meet quality expectations
• Develop media lists and build relationships with hot list reporters.
• Secure ongoing coverage on behalf of clients, consistently meeting at least 85% of personal placement goals and KPIs.
• Secure and facilitate media stays and interviews for clients.
• Develop and review editorial and awards calendars, and ensure clients are submitted for all relevant timely opportunities.
• Track media results, hot list and feature story progress on a regular basis and ensure client success. 
• Build out and advise on thought leadership strategies for clients; draft and submit contributed articles, commentary and other fitting content.
• Work closely with media and account support teams to deliver on client KPIs.

  Influencer Marketing:

• Ensure influencer marketing strategy and content aligns with clients’ business goals, success metrics and brand.
• Guide and strategize with the influencer lead to secure paid and trade partnerships for clients.
• Manage and negotiate influencer budgets and contracts.
• Negotiate paid and trade partnership agreements with influencers and ensure terms of such agreements are met by both parties.
• Understand and be able to report on results from influencer activations.

  Social Media:

• Ensure social media strategy and content aligns with clients’ business goals, success metrics and brand.
• Understand and be able to speak to social strategy and analytics.
• Build out social copy, where appropriate to support the team.
• Ensure proper understanding and communication of clients’ brand voice.

Team Management

• Ensure account teams understand what success looks like for each client.
• Coach junior team members.
• Ensure account teams are properly performing their duties in a timely manner and provide feedback, as necessary.
• Serve as an expert resource on industry trends and recommend responsive steps for the team.
• Work with the social and influencer teams to amplify media coverage, ensure consistent messaging, and more, as applicable.

Planning and Reporting

• Develop strategic ROI-focused integrated PR plans that accurately reflect client priorities and goals.
• Deliver high-quality quarterly and/or monthly reports to clients that showcase ROI.
• Deliver weekly recaps to clients, as needed.
• Receive minimal to no edit requests from strategists and vertical leads on plans and reports. 

Administrative Tasks

• Ensure internal dashboards, client-facing trackers, etc. are always up to date.
• Develop and track client KPIs, leveraging dashboards, scorecards and other tools.
• Update meeting agendas, weekly/monthly recaps, etc.
• Review and/or draft action items following client calls and appropriately assign tasks to account teams.

Partnership Identification and Outreach

• Support Crowe PR business development process with deck preparation and presentations.
• Represent the agency in local business and public relations and marketing communities.
• Identify target clients for Crowe PR and contact when appropriate.

Other

• Act as the liaison between senior management and junior staff to keep senior staff updated on client matters and ensure that junior staff are properly performing their duties.
• Proactively support the senior management team with needs, projects, etc.
• Guide junior team members through their day-to-day tasks, insuring the production of quality work for clients.
• Lead and actively participate in internal brainstorms and department meetings.
• Assist in interviewing, onboarding and training new team members, as needed.
• Track client service hours daily in Harvest.

Requirements

Job Requirements:  

• 5+ years of public relations and/or integrated marketing agency experience, including media relations and influencer marketing, with at least 3 years of experience in a management role.
• Upholds Crowe PR's 5 Core Values of: A Culture of Excellence, Authenticity + Transparency, An Entrepreneurial Mindset, Own Your Experience and A Positive, Collaborative Spirit.
• Bachelor’s Degree in communications, marketing, public relations, or a similar field preferred but not required.
• A natural team leader with a proven record of articulating team purpose and priorities
  Excellent oral and written communication skills and knowledge of AP Style.
• Self-starter, who can complete tasks with little direction and can independently problem-solve based on a combination of experience and research.
• Displays utmost professionalism and grace internally and externally, with clients, partners, etc.
• A positive, analytical, and creative mindset to be used in identifying and approaching challenges, inefficiencies, and ineffective processes with a solution-oriented mindset.
• An active listener, someone who reads people and those in a room well (and adapts their style and response accordingly).
• Ability to effectively manage and prioritize multiple client projects and deadlines across teams.
• Ability to work in a dynamic environment through flexibility, resilience and a positive outlook.
• Detail-oriented, punctual and cognizant of deadlines, including the ability to foresee challenges preventing completion of assignments on time and communicates this with the team in advance.
• Experience with journalist databases, influencer, social and reporting tools.
• Proficient at Microsoft Office Suite, including Excel, Power Point and Word.
• Excellent organizational skills.

Benefits

Paid vacation, accrued from first day of employment Paid annual wellness days
Paid sick days, subject to state worked in
Paid company holidays
Wifi stipends
Ongoing training
Group Health and Dental Insurance plan
401(k) Retirement Plan