Description

Were looking for a Growth Content Specialist who can turn strategy into messaging that drives real business results. In this role, youll own the narratives behind campaigns, website experiences, and sales materialsensuring our messaging is clear, consistent, and built to convert.

Youll work at the intersection of Growth Marketing, Digital Experience, and Sales, shaping the stories that support customer acquisition, pipeline growth, and revenue impact. From campaign positioning to product messaging and sales enablement assets, youll help ensure that every message communicates why it matters, why now, and why us.

If youre a strategic writer who enjoys translating complex ideas into compelling, performance-driven messaging, this role offers the opportunity to make a measurable impact across the marketing funnel.

Location: Hooksett, NH

Experience Level: 24 years | B2B Marketing / Content / Product Marketing

What Youll Do

• Campaign Messaging & Narrative Development
• Own campaign positioning, storylines, and value propositions from concept through execution
• Translate growth objectives into clear, compelling campaign narratives
• Develop campaign messaging briefs to guide cross-channel execution
• Adapt messaging for email, landing pages, and sales communications while maintaining narrative consistency
• Messaging Strategy & ICP Alignment
• Build and maintain scalable messaging frameworks across campaigns, segments, and funnel stages
• Develop ICP-specific messaging tailored by industry, buyer role, and use case
• Ensure messaging consistency from awareness through decision-stage content
• Website Messaging & Conversion Copy
• Own website copy as a key conversion and revenue enablement asset
• Define messaging hierarchy and narrative flow in partnership with Digital and UX teams
• Translate campaign and product positioning updates into clear website copy

Product & Solution Messaging

• Position products and services around customer outcomes and business value
• Create product and solution content such as feature decks, one-pagers, FAQs, and solution briefs
• Ensure messaging remains differentiated and aligned with go-to-market strategy
• Sales Enablement Content
• Develop talk tracks, messaging frameworks, and competitive positioning to support sales conversations
• Shape case study narratives that highlight measurable value and customer outcomes
• Messaging Optimization
• Analyze campaign performance signals and field feedback to refine messaging
• Partner with Growth Marketing to test and evolve messaging across lifecycle stages
• Continuously improve messaging relevance, clarity, and conversion performance

What You Bring

• 24 years of experience in B2B marketing, content strategy, product marketing, or campaign messaging
• Strong ability to translate strategy into clear, persuasive marketing and sales messaging
• Experience supporting integrated campaigns across multiple channels (email, web, digital, sales enablement)
• Excellent writing and editing skills with a focus on clarity and business impact
• Experience creating messaging frameworks tailored to industries, buyer roles, and funnel stages
• Ability to develop product and solution positioning focused on customer outcomes and value
• Strong organizational and project management skills with the ability to manage multiple initiatives
• Experience collaborating cross-functionally with Growth, Digital, Sales, or Product teams

Bonus Experience

• Marketing automation platforms (e.g., Pardot)
• CRM platforms (e.g., Salesforce)
• Familiarity with B2B buyer journeys and lifecycle messaging

Education

• Bachelors degree in Marketing, Communications, Business, Journalism, or a related field, or equivalent professional experience.

Learn More about the Sales and Marketing Team - merchantsfleet.com/join-the-sales-team/ 

Connect With Me on LinkedIn to learn more - linkedin.com/in/chipclarke 

The Company 

You're invigorated by team collaboration and a fast-paced work environment. Opportunities for growth motivate you to always bring your A-game. Youre tired of being told no when you think of ways to improve, innovate, and do things better.

Theres a place for people like you. Welcome to Merchants Fleet.

Weve been around for more than 60 years, but were the fastest growing fleet management company in North America. The fleet industry is behind every delivered package, the summertime memories kids make on their way to camp, and the heavy-duty trucks and vans that keep the lights on. Thats a lot of responsibility, and why we want our employees to always be at their best.

Everything at Merchants Fleet is fueled by our entrepreneurial spirit, including:

• Leadership who truly lead and engage with employees   
• Real career paths and the tools you need to grow and develop  
• A work environment thats encouraging and collaborative

We know employees wont stay if theyre not happy, which is why we provide a great benefits package on top of our award-winning work environment. In fact, weve just made the Great Companies to Work For in NH list for the eighth year in a row and have a 88% employee satisfaction score (higher than the national average of 57%).

So, what are you waiting for? See why a career with Merchants Fleet is the best decision your future self has ever made.  

PI282959258