Description

Director of Marketing – Plus!
Friends Care Community | Yellow Springs, Ohio

Friends Care Community, a 5-Star not-for-profit senior living community, is seeking a dynamic Director of Marketing — Plus! to join our leadership team.

This role goes beyond traditional marketing — leading occupancy growth across all service lines, strengthening community engagement, overseeing social media and public relations, and collaborating on fundraising, grant writing, and philanthropic initiatives that support our mission.

With nearly 50 years of service to Yellow Springs, Friends Care is rooted in values of Servanthood, Teamwork, Compassion, Dignity, Respect, Integrity, and Learning. We’re looking for someone who feels genuinely called to mission-driven work and enjoys building relationships that make a lasting impact.

Ideal candidate brings:

        Marketing, sales, nonprofit, or senior living experience

        Strong communication and relationship-building skills

        Strategic thinking with creativity and initiative

        A passion for community engagement and meaningful work

This is a unique leadership opportunity to help shape how our community grows, connects, and serves.

Primary Responsibilities

Strategic Marketing & Brand Leadership

Plan, develop, implement, and evaluate comprehensive marketing and public relations strategies.
Strengthen brand awareness, occupancy growth, and community engagement.
Serve as a steward for the organization’s voice, messaging, and reputation.
Community Engagement & Relationship Building

Represent Friends Care Community in civic organizations, partnerships, and community outreach.
Coordinate events and initiatives that enhance resident, staff, and community connections.
Serve as an authorized spokesperson for media opportunities when appropriate.
Communications & Content Development

Ensure all marketing materials, publications, and public information accurately reflect services and values.
Oversee storytelling, digital presence, print materials, and public communications.
Monitor media coverage relevant to the organization and keep leadership informed.
Data, Evaluation & Reporting

Assist in development and analysis of customer satisfaction surveys.
Track marketing effectiveness and provide insight for ongoing improvement.
Manage departmental budget and expense reporting responsibly.
Organizational Collaboration

Partner closely with leadership, admissions, and department teams to align messaging and goals.
Participate in meetings, training, and organizational initiatives as required.
Maintain confidentiality of resident information and comply with HIPAA and regulatory requirements.
 

Requirements

Qualifications

Required:

Bachelor’s degree in Marketing, Communications, Public Relations, or related field
(Relevant experience may substitute for education.)
Minimum 5 years marketing/public relations experience, preferably in healthcare, senior living, or nonprofit sectors.
Strong interpersonal, communication, and leadership skills.
Strategic thinker with creativity and initiative.
Passion for mission-driven work.
 
Compensation & Benefits

Full-Time Salary Position
Salary based on experience.

Benefits include:

Generous Paid Time Off
Health, Dental & Vision Insurance
Life & Long-Term Disability Insurance
Elective Insurance Options
401(k) Retirement Plan with Company Match
Tuition Reimbursement